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	<title>LSC 532 &#187; Jakob Nielsen</title>
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	<description>web design for the sciences</description>
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		<title>Usability and Emotional Design</title>
		<link>http://www.lsc532.2summit.com/2008/01/24/usability-and-emotional-design/</link>
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		<pubDate>Thu, 24 Jan 2008 22:04:18 +0000</pubDate>
		<dc:creator>Don</dc:creator>
				<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[Don Norman]]></category>
		<category><![CDATA[emotional design]]></category>
		<category><![CDATA[functional design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Jakob Nielsen]]></category>

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		<description><![CDATA[Many in the web communication world feel there is a difference between usability and aesthetics. In fact, the &#8220;grandfather&#8221; web usability, Jakob Nielsen, PhD. often has promoted pure function as being the most important attribute of creating an user interface.
His partner, Don Norman, PhD. author of the Design of Everyday Things had been in this [...]]]></description>
			<content:encoded><![CDATA[<p>Many in the web communication world feel there is a difference between usability and aesthetics. In fact, the &#8220;grandfather&#8221; web usability, <a href="http://www.useit.com/">Jakob Nielsen,</a> PhD. often has promoted pure function as being the most important attribute of creating an user interface.</p>
<p>His partner, <a href="http://jnd.org/">Don Norman</a>, PhD. author of the <em>Design of Everyday Things</em> had been in this corner for a long time. But his book, <a href="http://jnd.org/books.html#E&amp;Dbook_notes"><em>Emotional Design</em></a>, challenges this viewpoint and his research findings argue the value of creating interfaces that have an emotional appeal.</p>
<p>Is there a <a href="http://www.rogerd.net/articles/nielsen-norman">happy</a> <a href="http://blog.futurelab.net/2007/10/emotional_design.html">medium</a> or do we, as web communicators have to pick one camp or the other?</p>
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